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Meet The Professional Staff at The Springs

Overwhelmingly, people describe The Springs at Simpsonville as one big family. Our management team is at the heart of that family atmosphere, and they wouldn’t want it any other way. Led by an award-winning executive director, our staff truly are part of a family environment, as many of our staff members have over ten years of service at The Springs!
Peggy Masterson

Peggy Masterson

Executive Director

Peggy brings a very diverse background to the senior care business.  In addition to her role as ED, she is also a Nationally Certified Dementia Trainer and Manager (NCCDP).  Peggy refers to this portion of her professional life as her “2nd Half,” as she spent her 1st career in the marketing and sales profession.  She spent over 28 years building brands for large Fortune 500 companies in the consumer products business and has a deep understanding of marketing strategy, team leadership, and customer service. Along with corporate experience, Peggy has developed a parallel career path as an entrepreneur.  In the spirit of “giving back” to her local community, she created her marketing…

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Katie Crotchett, LPN

Katie Crotchett, LPN

Resident Care Director

Katie Crotchett grew up in Simpsonville and attended Hillcrest High School before going to college out West. Her parents grew up in the Greenville area, and her family continues to live in the area. Crotchett began working at The Springs as a caregiver when the community first opened. A move to Virginia when her husband was in law school took her away from The Springs for a while, and she continued her education as well while also working full time at a hospital. When she returned to the Simpsonville area, she began working at The Springs as the resident care coordinator. Crotchett is currently pursuing her RN degree. When asked…

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Kate Miley

Kate Miley

Director of Business Operations

Kate Ballew has worked at The Springs since 2012. She is a native of Greenville and earned her undergraduate degree in business management and marketing from Lander University. In her role at The Springs, Ballew oversees billing and human resources functions. She loves coming to work each day because she feels her work is like a second family. Ballew enjoys making rounds in the building to talk with staff and residents and says she loves how active the residents are in the community. Ballew also likes being active and participating in outdoor activities. She has been a swimmer for most of her life. She swam competitively in high school, coached…

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Heidi Flanagan

Heidi Flanagan

Memory Care Coordinator

Heidi Flanagan loves her job at The Springs! She began working at The Springs in 2003 as a caregiver and a med tech before eventually moving into her current role where she oversees the daily operations and activities of our memory care neighborhood. Flanagan is enthusiastic about her work with residents in The Springs memory care neighborhood. She says, “I enjoy the residents. I love when I see that they can do things when we work together. I enjoy seeing them smile. To me, it’s just rewarding.” Originally from Giessen, Germany, Flanagan came to the United States with her former husband who was serving in the United States Army. She…

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Danette Hall

Danette Hall

Danette Hall began working at The Springs in 2012 as a med tech before moving into her current role. The reputation of good people and a good work environment brought her to The Springs, and she loves her job and enjoys interacting with the residents, families, and staff. In her current role, Hall assists the Resident Care Director in coordinating with outside providers, working with families, and scheduling staff. Hall also enjoys getting to sit with residents and hear their life stories. She says, “They are just so interesting to me--so much history!”

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Josie Gallman

Josie Gallman

Life Enrichment Director
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The Owners of The Springs, The Howard Family

Meet The Owners: The Howard Family

The Springs at Simpsonville is truly all about family . . . and it’s been that way from the beginning. The Springs began when the parents of current owner S. Hunter Howard, Jr., and the parents of his wife, the former Martha Susan Baldwin, wanted to fill a need in the community for senior living. They formed a partnership that made The Springs a reality, and they forged community relationships with organizations such as First Baptist Church that remain strong today.

The family’s continuing commitment to provide a senior living community that is the next best thing to home for seniors in the Simpsonville area is an extension of the founders’ original vision. As Howard, Jr., says, “We not only own it, we live it. We live right next door and are in and out all the time. It’s important to us to maintain that local ownership, local contact, and local friendship.”

Howard and his wife have four grown children and 11 grandchildren, and they are looking ahead at the next generation of Howard family involvement at The Springs. Hunter Howard III has already been involved with planning and building additions to The Springs and overseeing renovations, and he has worked closely with his parents to develop a plan for the future of The Springs to meet the needs of seniors in the Simpsonville area. Howard, Jr., explains, “Maintaining family ownership is important to us long term. In this business, a lot of the institutions are owned by corporations and foreign investors, and, to a certain extent, they lose touch with the community.” Being all about family is how The Springs began and how The Springs continues to ensure quality service and comfort for residents and their families. It’s a family tradition that makes a difference.

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